Posts Tagged ‘virginia-tech’

Lost Remote | Pennsylvania highway signs to get Times Square …

Fresh on the heels of news that California was aiming to launch a digital license plate advertising network, the State of Pennsylvania announced its plans to bring advertisements to electronic highway signs. … The states’ application, however, cites a 2007 Virginia Tech Transportation Institute study saying the typical glance at a digital sign is about one second and the effects on driver performance are similar to glances at signs on the premises of businesses. Go here to read the rest: Lost ...

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FHA Asked to OK Electronic Advertising on Official Highway Signs

The three states advocating the highway advertising point to a 2007 study that indicates digital signs attract driver attention for about one second. The study was conducted by the Virginia Tech Transportation Institute Continued here: FHA Asked to OK Electronic Advertising on Official Highway Signs

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FHA Asked to OK Electronic Advertising on Official Highway Signs

The three states advocating the highway advertising point to a 2007 study that indicates digital signs attract driver attention for about one second. The study was conducted by the Virginia Tech Transportation Institute Here is the original post: FHA Asked to OK Electronic Advertising on Official Highway Signs

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Pennsylvania seeks to put advertisements on electronic billboards …

The Pennsylvania Turnpike allows ads on tollbooth windows and ticket machines that generated about $519000 last year, said Carl DeFebo, a spokesman for the Pennsylvania Turnpike Commission. More here: Pennsylvania seeks to put advertisements on electronic billboards …

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MediaPost Publications Study: DO Billboards Are Safe, Really 11/20 …

Around the same time as the first Tantala study, Virginia Tech completed a survey about the effects of signs on drivers. Conducted by the Center for Automotive Safety Research at Virginia Tech’s Transportation Institute, … Excerpt from: MediaPost Publications Study: DO Billboards Are Safe, Really 11/20 …

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