Posts Tagged ‘transportation’

FHA Asked to OK Electronic Advertising on Official Highway Signs

The three states advocating the highway advertising point to a 2007 study that indicates digital signs attract driver attention for about one second. The study was conducted by the Virginia Tech Transportation Institute Continued here: FHA Asked to OK Electronic Advertising on Official Highway Signs

[ read more ]

FHA Asked to OK Electronic Advertising on Official Highway Signs

The three states advocating the highway advertising point to a 2007 study that indicates digital signs attract driver attention for about one second. The study was conducted by the Virginia Tech Transportation Institute Here is the original post: FHA Asked to OK Electronic Advertising on Official Highway Signs

[ read more ]

Pennsylvania seeks to put advertisements on electronic billboards …

The Pennsylvania Turnpike allows ads on tollbooth windows and ticket machines that generated about $519000 last year, said Carl DeFebo, a spokesman for the Pennsylvania Turnpike Commission. More here: Pennsylvania seeks to put advertisements on electronic billboards …

[ read more ]

Logo Comp | Float Fly Fishing & Outdoor Gear

Retailers are using new technologies like digital signage to retain customers. Retailers not only provide additional value by facilitating their customers but also generate additional revenues by running branded advertisements . … Excerpt from: Logo Comp | Float Fly Fishing & Outdoor Gear

[ read more ]

Calif. governor gearing up to sell ads on freeway electronic signs …

scripps, news service, investigative, journalism, investigation, examine, reporting, celebrities, multimedia. See the original post: Calif. governor gearing up to sell ads on freeway electronic signs …

[ read more ]

MediaPost Publications Study: DO Billboards Are Safe, Really 11/20 …

Around the same time as the first Tantala study, Virginia Tech completed a survey about the effects of signs on drivers. Conducted by the Center for Automotive Safety Research at Virginia Tech’s Transportation Institute, … Excerpt from: MediaPost Publications Study: DO Billboards Are Safe, Really 11/20 …

[ read more ]