Static media, such as magazine ads and roadside billboards, can be effective, but only to a point. After awhile, repeat passersby develop a mental blind spot to them.

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The Dark Side of Digital Signage « Digital Bodega

Tags: amber, amber-alerts, authorities, digital signage, exciting-opportunities, help-deliver, help-manage, keep-drivers, mental-blind, reasons, such-as-magazine, the-reasons, traffic-flow

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