To be sure, out-of-home advertising encompasses much more than digital signage -things such as billboards, transportation, bus shelters and kiosk. Still, the emergence of digital signage as a viable component of the sector surely contributed to … -like the Web and digital signage networks- to reach their intended audience.

See the original post here:
Ad Spending on Out-of-Home Media Grows | Advertising Guidelines

Tags: bus-shelters, change, digital signage, emergence, intended, like-the-web, media, media-holdings, much-more, philadelphia, sector, surely-contributed, the-emergence, the-sector, week

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