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Perimeter Advertising
· Digital Signage News
One of the most effective ways of communicating directly with the captive audience is perimeter advertising. Most of the established brands use this proven form of advertisement to the targeted customers. Perimeter advertising takes many forms.
There is a traditional form of static advertising boards that are placed along the perimeter of the touchline, boundary, track or goalie. This is a most simple form of advertisement using 6 meter panels placed at strategic points. This format of advertisement works most efficiently with multiple boards - combinations of 2 to 4 board - placed to enhance the exposure of the contents being communicated with the audience.
Televised events that deliver predominantly highlight TV coverage are also made use of in this form of static advertisement. Static advertisements work most efficiently on balcony or other conspicuous positions that provide consistent exposure to the contents through the course of the reason. Thereafter the static perimeter advertising became the rolling advertising.
WAFFiL has recently launched recent phenomena in perimeter advertising. Screen Works Media has invented a most modern technique in a networking program - WAFFiL (Wireless Ad Frames for Interactive Loyalty) that focuses on reaching consumers in a fun, relaxed and captive environment like sports and other entertainment events. The LED perimeters for stadium and sports arenas become more interesting, attractive and sensible with the use of WAFFiL technology. LED signage provides brands a vehicle to produce creative and alluring messages and animations for delivering across the entire perimeter of the playing area. WAFFiL’s network program focuses on producing unique and sensational perimeter advertisement.
This technology is ultimate in creating high impact, fully colored and dynamic signage that is perfect for promotional purpose. WAFFiL technology offers fully scalable and customizable banner solution designed to suit multiple environments and digital signage can be installed in perimeters of the playing field of football stadiums, soccer fields, baseball fields, softball fields, swimming pools, tennis courts and golf courses etc..
Sports venues are the most ideal opportunity for income generation through perimeter advertising. WAFFiL’s technology helps in making digital sports perimeter advertising signage to any size and specification. Digital signage equipped with WAFFiL’s technology can also be placed into locations that will get maximum television exposure. .
Perimeter LED displays are also called perimeter advertising boards. These are giant banner displays very wide in width and short in height. WAFFiL’s technology allows you to show continuous advertising messages on the LED display across the entire perimeter of a sport field inside a stadium and provides a super wide viewing angle to increase the amount of spectators and also allow multiple advertisements to be displayed at once. Different sizes of heights of perimeter LED displays and perimeter advertising boards are available, ranging between 800 mm and 1280 mm. WAFFiL’s technology allow to design perimeter LED displays and perimeter advertising boards to show images to any length of the perimeter of the stadium or sport field. With this networking program, you get full control and multiple inputs to offer best solutions for the sponsors. WAFFiL creates a relationship between the brand and the consumer and bring that relationship to life by crafting memorable campaigns that connect marketing relevance, targeted reach and reliable execution.
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