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Digital Signage
In simple language digital signage is a network through which you can customize displays and control electronically and change your contents remotely for the most targeted messaging possible, using a computer. It is a method of displaying information, advertising and other messages electronically. You might have seen various digital signs like LCD, LED, plasma displays or projected messages in private and public places such as corporate buildings and retail stores. ScreenWorks Media are the first to build a product named WAFFiL (Wireless Ad Frames For Interactive Loyalty) through the unutilized dead space around the perimeter of a plasma or LCD television can be effectively utilized for marketing opportunities.
WAFFiL is a way of out of home advertising through which contents and messages can be displayed on digital signs with a common aim to deliver targeted messages to particular locations at a particular time. This is commonly known as DOOH or “digital out of home”.
As per estimate, market of digital signage equipment in US is expected to grow as fast as 33 per cent in the year 2010. Digital signage is utilized for various purposes. It can be used for public information to disseminate news, weather and local-specific information like traveler information and fire exits. Corporate message, health and safety other international information and news can be circulated through digital signage. Digital signage can be used for advertising and brand building. Through digital signage customer behavior can be influenced like directing customers to different areas or increasing the dwell time on the store premises. Through digital signage perceived waiting time of customers in restaurant waiting area, bank queues etc. can be reduced. Digital signage creates the environment lively through interactive screens or with dynamic way-finding.
While using WAFFiL (Wireless Ad Frames For Interactive Loyalty) software for digital signage you get an edge over traditional static signs as through this system the digital signage can be very easily exchanged. Through this software, the digital signs can be adapted to the context and audience even interactively and animations can be shown conveniently.
ScreenWorks Media have made great software for digital signage and advertising management. Their Wireless Ad Frames For Interactive Loyalty is a revolutionary advertising and promotional product that is focused on reaching consumer in fun, relaxed and captive environments.
The advanced digital signage solution offered by ScreenWorks Media is WAFFiL (Wireless Ad Frames For Interactive Loyalty) through which you can integrate your business intelligence software with your inventory software and run highly intuitive marketing application to boost sales from on-site customers while they are making their final purchasing decisions at the cash register. WAFFiL does it by displaying attractive visual images of targeted up-sell offers to the customers that matches their original purchase. WAFFiL combines LCD screens and business intelligence software and you can measure the effectiveness of any specific promotion besides enhancing look and feel of your retail store for increased return visits.
In digital signage, video or multimedia contents are displayed in public places for informational or advertising purposes. A computer or play back device connected to a large bright digital screen like LCD or plasma display is used for digital sign. WAFFiL is a very effective way of earning revenue through colorful advertisement in an innovative manner.
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