Electronic data capture is one tool, but mobile and interactive digital signage can also be very effective. Track attendance may be down this year, but the Nascar nation is still estimated at 40 million-plus strong, which presents …

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Nascar Should Be Racing to Demonstrate ROI for Sponsors …

Tags: agencies, attendance-may, create-content, data-capture, digital signage, dimensional, movement-not, nascar, really-connect, still-estimated, year

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