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Digital Signage System
· Digital Signage News
There may seldom be a place on the earth where digital signage cannot be placed. It hardly matters that the place is in Arctic Circle or the baking heat of the desert of New Mexico; the new series of LCD and plasma screens are quite capable to deliver your message and products anywhere in the world. The emerging new trend is combining the strength of digital signs with the interactive digital kiosks and is holding greater potential for marketers. It is also familiar with the name of hybrid digital signs or interactive digital signage in some corners. These are the combo systems and are capable of capturing the attention of the persons nearby. ScreenWorks Media’s latest invention in the field of such combo digital signage system known as WAFFiL (Wireless Ad Frames For Interactive Loyalty) has been most successful in focusing the consumers in fun, relaxed and captive environment. WAFFiL technology is the first of its kind that wraps around the perimeter of a plasma or LCD television and utilizes other dead space as marketing opportunities. WAFFiL technology enables you to play back compelling linear contents such as enticing commercial or news feed and immediately switch to an interactive mode when triggered by an external input like the touch of a viewer, the mere presence of a passerby or even environmental condition and can capture the attention of the passer-by.
To a standalone digital sign, WAFFiL system allows communicators to play back a pre-built sequence of elements including live television, animation, text, graphics, and video files. These staples of digital signage act as an effective message to entice interaction with the very flat panel on which your message or product plays.
Enticed with the contents when the viewer touches the panel or steps within its proximity, the WAFFiL sign automatically interrupts linear content playback and exhibits a digital kiosk-like interface so that the prospective buyer can touch hot spots on the screen. And the viewer can find the desired information like the product recommendation, pricing and availability by navigating through the presentation. Most likely it is the video playing back in linear digital signage mode that entices the shopper to touch the screen in the first place.
WAFFiL technology allow this interactive presentation to link with company’s servers to help pull information needed for the presentation and collect information about the consumer that can be stored on the server.
For instance, WAFFiL system in an automotive retailer will send an inquiry to the store’s server to access a database of recommended filters and oil viscosity prescribed by each manufacturer of car. The system matches the information entered by customer about its car to the recommendations contained in the database. The system then checks the inventory for the right product and pricing and exhibits the information to the consumer standing before the WAFFiL screen. The system could also require the consumer to enter his name and address and permit to be notified of future specials. This data is saved on the server to help the retailer’s marketing department to automatically send out coupons for oil and filters around the next estimated time for an oil change etc.
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