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Medical Office Marketing
· Digital Signage News
Marketing strategies are evolving with newer methods to campaign their products and adopting almost all possible mediums for conveying their message and products to the people. The latest in the series is digital signage. Digital signage is the electronic display of contents and products to a great number of people in the shortest possible time in an attractive manner. It is today’s fast growing communications and marketing medium next to the Internet and branded entertainment. All conventional paper signs and posters are gradually being replaced by electronic signs using LCDs (Liquid Crystal Displays) and plasma screens. ScreenWorks Media has invented the latest network software program WAFFiL (Wireless Ad Frames for Interactive Loyalty) which is the first of its own type of product that wraps around the perimeter of a plasma or LCD television utilizing the otherwise dead space as marketing opportunities
Medical offices, hospital waiting rooms, and dental clinics are such places where a patient visits and waits for quite some time for her turn to come. Digital signage placed in such facilities using the WAFFiL networking program provides multiple benefits. First of all it reduces patient’s perception of waiting time. The advertisements are displayed on the screen in a captive environment and the viewer of the contents enjoys it in a relaxing and fun manner.
Through digital signage you can pinpoint your message to very specific, target audiences at just the right time and place at very lower marketing expenses, particularly, when the receiver is in the most receptive environment for the message increasing the chances of the viewer acting upon it. When a person is sitting in the waiting hall in the hospital for his turn and sees some appealing and attractive advertisements on the LCD or plasma screen before his eyes regarding a message, service or product relevant to his problem, he will definitely be listening and see it most attentively and there are maximum chances that he will act according to the message he has received from this advertisement. With WAFFiL technology any number of digital LCD and plasma screens can be made functional at a time and you can display the product in most attractive manner. WAFFiL technology also enables you to control all these screens from one place and as per need you can change or alter the contents being displayed so as to avoid monotony besides reducing the communication cost.
The digital signage market is growing in double-digit figures for the past several years. The days are not far when the digital signage will also touch the non-advertising sectors like higher education, healthcare and internal-facing corporate communications etc. Digital signage is described with various terms like dynamic signage, DOOH (Digital out of home), EDS (electronic digital signage), and narrowcasting etc. “Digital signage” is the commonest term that most of the industry players are using while there are some exceptions who prefer to use “DOOH”. In digital signage digital technology is used such as a digital screen, digital signage player (LCD/plasma screen) and software. WAFFiL is the most advanced and latest software to convey information, advertisements, and entertainment to the targeted audiences in a captive environment.
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