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LCD Wrap
· Digital Signage News
LCD (Liquid Crystal Display) is a type of flat panel display which creates an image or message through manipulation of electrically sensitive crystals suspended in a liquid medium. LCD panels or screens are most commonly used for conveying messages or advertising the products through digital signage. Widescreen Liquid Crystal Display is more suitable for displaying message in a static or dynamic format.
Recently ScreenWorks Media have offered a patent pending revolutionary advertising and promotional product that is popularly known as WAFFiLTM (Wireless Ad Frames For Interactive Loyalty). This technology is aimed to reach the customers when they are in fun, relaxed and captive environment. ScreenWorks is the first company to bring such product that wraps around the perimeter of LCD or plasma screen and utilizes the otherwise dead space to explore marketing opportunities at CPM’s captive to any other delivery method. WAFFiL focuses on creating relationship between the brand and the consumer and bring this relationship to life by crafting memorable campaigns that connect marketing relevance, targeted reach and reliable execution.
Nowadays you may have seen digital signs popping up displaying messages or advertisements of products and services, be it a bank, bar, health club, doctor’s office or retailers. From a marketing point of view, all these are considered commercial frames and are most important places for in-store digital signage networks to significantly enhance category sales, product sales and merchandising revenues in addition to making brand awareness and improving the store ambiance.
While using a WAFFiL Loyalty Program, you can advertise your products on the frame around a LCD (Liquid Crystal Display) screen placed at different locations such as malls, retail stores, restaurants and many other places. Most commonly the television contents catch the eyes of a customer; and the space around the screen of the LCD screen becomes extremely important for the purpose of advertisement. Until the invention of WAFFiL, there was no method to utilize the space around the screen of a LCD screen. Now using WAFFiL technology, LCD wrap advertisement can be done for many purposes, such as promoting and advertising the product and services and decorating the wall, ceiling, fixture etc.
WAFFiL technology is a change the way the customer thinks about digital signage. This technology creates a relationship between the brand and the consumer and brings that relationship to life by crafting memorable campaigns that connect marketing relevance, targeted reach and reliable execution. Normally the consumers are familiar with seeing the most common method of advertising products through digital signage, bill boards, radios or TV commercials. But when an advertisement is displayed or communicated through WAFFiL’s innovative technology, it creates a deeper impression in their minds, regardless of whether they are in a crowded mall, retail shop or restaurant. Normally when a person sees a LCD or plasma television, it is the screen or manufacturer that appears first. With LCD wrap technology, you can promote your brand rather than the TV manufacturer.
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