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Shoe Store Advertising
· Digital Signage News
Sir Walter’s Rating: 
The brand shoe makers can now broadcast their branding message through plasma, LCD screens and digital signage directly to customers in the stores using the WAFFiL networking program and raise brand awareness while offering the best quality shopping experience to the customers. WAFFiL is the best way to communicate directly and dynamically with customers that would be on-site where you can effectively tell history of the company, the brand and the comfortable features of shoes.
If you wish to see the power of digital signage, you have to walk around Times Square in New York. You will see virtual billboards, point of sale monitors, audio and video cry out. Digital signage today is a living and breathing high-impact communication with a blend of sound and motion that has taken the marketing to new heights. Further, with the number of content providers growing rapidly and pricing of technology coming down, the digital signage is no longer the field of some big budget marketers.
ScreenWorks Media’s latest invention of WAFFiL (Wireless Ad Frames Interactive Loyalty) has made it possible even to the smaller businesses to have access to digital signage systems in a most effective manner. Digital signage advertising has now become in use in almost every business, be it a bakery, hair saloon, gym or shoe store etc. Digital signage is an effective means of quick capturing of attention of passerby in a commercial broadcast on an interior wall or a small point-of-sale screen.
WAFFiL is the first of its kind of product that wraps around the perimeter of a plasma or LCD television and utilizes otherwise dead space as marketing opportunities. Using WAFFiL technology, your products reaches the consumer in fun, relaxed and captive environments. WAFFiL aims at creating relationship between the brand and the consumer turn this relationship to life by crafting memorable campaigns that connect marketing relevance, targeted reach and reliable execution. Imagine the effect of broad coast of an interesting clip from sporting events together with brand advertisement.
In the shoe store, WAFFiL technology enables you to display on LCD or plasma screens the prices and promotions of the various brands of shoes, their comfortable features, prices and discounts etc. WAFFiL’s digital signage featuring LCD or plasma screens in a shoe store quickly captures the attention of prospective customers. The shoppers in the store are made familiar with the varieties of offerings and schemes that can add value to their money. Thus, when compared to the static form of signage, WAFFiL’s digital signage creates more return on investment. Digital signage advertising in a shoe store is a perfect way to replace the traditional light-box and vinyl displaying systems. WAFFiL’s technology offers easily customizable features and instant updating of prices while ensuring consistency across the multi-site roll outs. You can control several screens placed at different locations and update from one place, thus reducing the requirement of additional personnel on site for this purpose. According to the specific needs of your shoe stores, you can customize the digital signage network. With WAFFiL technology, you can attract a greater number of customers while creating product excitement.
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