Archive for December, 2008

Are buyers missing the point of 'networked' digital signage?

Question 1: What if softwares like scala reduce prices to balance out the INEVITABLY growing demand for digital signs ? Won’t the digital signage companies run out of business if the Customers themselves purchase the software and … However , from the customers I’ve spoken with, the general consensus is that the same kinds of approaches that work for other forms of local ad sales — think local newspapers — work well for digital networks focused on hyperlocal marketing See ...

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