There’s not a whole lot that will be new to followers of the industry, but it makes a pretty compelling story to those who might be unfamiliar with some of the benefits that digital signage can bring to the out-of-home advertising world. … Digital signage refers to customizable displays that deliver targeted content, such as product advertisements , weather updates , and news .

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Digital Signage News: Inc. surveys the electronic billboard landscape

Tags: benefits, deliver-targeted, pretty-compelling, such-as-product, the-benefits, the-industry, the-out-of-home, the-viewing, viewing

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