Archive for March, 2008

Digital Signage News: Inc. surveys the electronic billboard landscape

There’s not a whole lot that will be new to followers of the industry, but it makes a pretty compelling story to those who might be unfamiliar with some of the benefits that digital signage can bring to the out-of-home advertising world. … Digital signage refers to customizable displays that deliver targeted content, such as product advertisements , weather updates , and news . Follow this link: Digital Signage News: Inc. surveys the electronic billboard landscape

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Arbitron Digital Billboard Report: Cleveland Case Study

Public reaction to digital signage is positive. The billboard’s ability to display timely news , traffic, weather advisories and AMBER Alert notices makes the vast majority of commuters (over. 80%) feel the digital signs provide an important community service. Read this article: Arbitron Digital Billboard Report: Cleveland Case Study

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